Case Study: Paddle achieves data-driven outbound sales growth and higher email response rates with Close CRM

Paddle - Customer Case Study

Paddle is a developer tools company that helps software makers handle billing, distribution and analytics. Because most of their new customers come from outbound sales, they struggled with CRMs that didn’t scale—too much manual work to add and manage leads, poor visibility into team progress, and limited data to improve outreach and sales techniques.

Adopting Close gave them actionable, data-driven tools—most notably Sent Emails, Activity Overview and Status Changes—to track emails (sent, opens, responses), monitor funnel activity, and measure reps’ performance. That visibility let them iterate on email copy (e.g., their “break-up” message), optimize outreach, and track status movement across the funnel, producing measurable improvements in response and conversion rates and making the sales process easier to manage and coach.

Paddle

Harrison Rose

Heads Sales & Biz Dev