Case Study: Hownd achieves 5x ROI and 80% lower CRM costs with Close CRM

Hownd cut CRM costs by 80% in 2 weeks––while saving SMBs during Covid

Hownd, a foot-traffic generation software platform for brick-and-mortar businesses, was struggling with an expensive and inflexible Salesforce setup that required a full-time administrator and slowed down requests and onboarding. The company needed a CRM that could scale with its sales, customer success, and enterprise teams while improving efficiency, flexibility, and user adoption.

Hownd switched to Close CRM, using its built-in calling, inbox, Smart Views, lead syncing, and automation features to streamline outreach, tracking, and onboarding. Close CRM helped Hownd migrate quickly in just two weeks, cut its CRM and related software spend by 80%/5x, reduced its AirCall bill by 90%, eliminated more than $110,000 in unnecessary costs plus admin expenses, and improved team morale and engagement.

Hownd

Eric Keosky

Chief Growth Officer