Case Study: Underground Ecom doubles revenue and saves 150+ hours a month with Close CRM

How Underground Ecom doubled their business in 1 year using Close

Underground Ecom, an email marketing agency serving SME ecommerce businesses, was growing quickly but had sales data scattered across spreadsheets, Slack, Trello, and multiple apps. Using Close CRM, the team needed a single source of truth to centralize outreach, reporting, and customer relationships so they could scale without losing quality.

Close CRM helped Underground Ecom build a structured, repeatable sales process with automations, Smart Views, tasks, custom activities, dashboards, and Zoom integrations. The result was faster reporting, smoother team adoption, and major time savings—reps save about 30 minutes per week each, and the company estimates it saves 150+ hours per month overall, while also helping Underground Ecom more than double revenue, headcount, and profit.

Underground Ecom

Matt Young

Chief Marketing Officer