Case Study: Printavo doubles revenue with Close CRM

How Printavo overcame the #1 challenge faced by small businesses

Printavo, a B2B SaaS company that helps screen-printing businesses, needed a better way to scale lead and customer management after relying on Excel spreadsheets. As the company grew, its founder, Bruce Ackerman, looked for a CRM that was easy to use, customizable, quick to deploy, and affordable for a bootstrapped business. Close CRM stood out as the vendor that fit those needs.

Close CRM implemented a streamlined sales workflow for Printavo, with leads flowing in through the Close API, automatically organized into Smart Views, and managed through demos, follow-up calls, emails, and texts inside the platform. Printavo also used Close CRM to assign confidence levels for better forecasting and later expanded it to customer success. The result was a simpler sales process, stronger customer management, and measurable growth: Printavo has doubled revenue every year since starting the business.

Printavo

Bruce Ackerman

Founder