Case Study: FlatIron School boosts conversions and saves $200K with Close CRM

FlatIron School boosts conversions 75% in 60 days with Close CRM

FlatIron School, a provider of tech education programs, was struggling with a complex and outdated Salesforce CRM instance that hindered its admissions process. The system was so cumbersome that sales representatives had to rely on personal spreadsheets to track leads, causing delays and a lack of visibility. This inefficiency prevented the team from connecting with applicants quickly, which was critical for conversion. The Senior Director of Growth, Jem Millett, was tasked with finding a new solution and chose to implement the Close CRM platform.

The school migrated to Close CRM, taking the opportunity to clean its data and rebuild its follow-up process using features like the voice agent "Chloe" and automated workflows. This new system enabled immediate, persistent, and personalized communication with applicants. As a result, FlatIron School achieved a 75% increase in conversions within 60 days and reduced its customer acquisition cost by 91%. The move to Close CRM also resulted in annual savings of over $200,000 by eliminating the need for Salesforce and its associated administrative costs.

FlatIron School