Close CRM
31 Case Studies
A Close CRM Case Study
Posted, an early-stage SaaS/productivity startup, needed a better way to manage the flood of organic leads coming from founder-led channels like Twitter, podcasts, and Typeform—not more headcount. With a small sales team, the company turned to Close CRM to bring clarity, faster follow-up, and stronger feedback loops to its inbound process.
Close CRM helped Posted centralize its sales workflow with automations, custom reporting, call transcription, and AI-assisted analysis of sales conversations. The result was more than 2,200 organic inbound leads in five months, improved response and conversion rates, and a leaner sales operation generating $1,000 average deal value with churn under two months.
Tom Krassowski
Head of CRM & Sales Ops