Case Study: Optimising achieves streamlined project management and improved collaboration with ClickUp

Optimising - Customer Case Study

Optimising is a Melbourne-based digital marketing agency of 14 people that manages over 100 client projects at any time. They needed a fast, simple, and transparent project management solution to track detailed work, allocate tasks, time-track and improve collaboration—requirements their previous tools (Basecamp, Asana, custom builds) couldn’t fully meet—so they adopted the ClickUp project management platform.

ClickUp delivered a structured setup using Spaces, Projects and Lists plus tags, private spaces, custom/simple statuses, time tracking and API integrations to connect internal systems. As a result, ClickUp gave Optimising a clear record of campaign activity, consistent workflows across clients, better team collaboration and quick visibility into task types (for example, SEO workload across clients), enabling the 14‑person team to efficiently manage 100+ active projects.

Optimising

James Richardson

Co-Founder