Case Study: Lulu Press achieves 12% increase in efficiency and faster product releases with ClickUp

How Lulu Furthers Its Mission to Empower Creators with ClickUp

Lulu Press, a global self‑publishing company that has helped creators publish over 2.5 million books since 2002, was struggling with stalled customer‑experience improvements caused by clunky processes and multiple tools (Jira and Basecamp). To better manage growth and cross‑team initiatives across product, development, and marketing, Lulu Press turned to ClickUp’s project management platform.

ClickUp consolidated workflows into one source of truth—using Automations, GitLab integration, and native Forms—to eliminate manual status updates, improve handoffs between QA, tech writing, and marketing, and centralize creative intake. The result: ClickUp is now used by 100 Lulu Press employees, replaced two project management tools, and delivered a 12% increase in work efficiency while accelerating product releases and reducing duplicated effort.

Lulu Press

Nick Foster

Director of Product Management