Case Study: G-Loot achieves company-wide OKR execution and tool consolidation with ClickUp

How G-Loot improves OKR execution with ClickUp

G-Loot, an 80-employee global esports platform, needed a way to connect day-to-day work to company OKRs after finding their previous tool (Redmine) too clunky for broad adoption. To align teams, track real-time progress, and scale OKR execution across growth, marketing, product and other departments, they evaluated and chose ClickUp’s all-in-one productivity platform.

ClickUp was rolled out company-wide (starting with the marketing team) to replace multiple tools and centralize work using Whiteboards, Sprints, Gantt, Docs and Dashboards. The result: 100% ClickUp adoption by the growth team, consolidation of two tools into one platform, an intranet built in ClickUp, real-time OKR reporting and a streamlined sales pipeline—helping all 80 employees simplify work and better measure progress toward key objectives.

G-Loot

Jamie Dunbar Smyth

Chief Growth Officer