Case Study: HYPERVSN achieves global team transparency and streamlined product launches with ClickUp

How Darya improved team transparency with ClickUp Goals

HYPERVSN, an award-winning British tech company that builds integrated 3D holographic displays, struggled with scattered communication and poor project visibility across hardware, software, and marketing teams in six countries. Communications Lead Darya Krakovyak needed a single system to scope work, organize assets, and improve cross‑departmental collaboration, so HYPERVSN adopted ClickUp — specifically ClickUp Goals — to replace fractured tooling like Asana, Jira, and Trello.

ClickUp implemented Goals plus features like Watchers and Task Tray to create structured launch strategies, link deliverables to objectives, and automate progress tracking. As a result, ClickUp enabled clearer timelines and measurable key results, centralized assets and metrics in one place, reduced reliance on email/phone updates, and significantly improved task and project visibility for global teams.

HYPERVSN

Darya Krakovyak

Communications Lead