Case Study: Liquid Friday achieves higher customer satisfaction and streamlined Salesforce processes with ClickTools

Liquid Friday Uses Clicktools to Improve Customer Satisfaction & Process Efficiencies

Liquid Friday is a fast-growing UK umbrella company that employs and contracts skilled workers to third parties. The company relied on weekly customer satisfaction surveys but was hampered by time-consuming hybrid processes and manual data entry into Salesforce, creating security, scalability and user-experience challenges—particularly the need to work inside a single CRM environment.

By integrating Clicktools with Salesforce, Liquid Friday automated biweekly (and ad hoc) surveys, launched a branded registration form, and enabled one-click data mapping between CRM objects, eliminating manual steps and speeding client onboarding. The change boosted productivity and customer loyalty, supported new market research needs, and delivered strong ROI—culminating in the company’s highest-ever average satisfaction score of 9.5/10.

Liquid Friday

Richard Pomeroy

Project Manager, Liquid Friday