Case Study: Lifes2good.com achieves a 360-degree customer view and exceptional customer experience with ClickTools

Lifes2good Uses Clicktools to Deliver Exceptional Customer Experience

Lifes2good is a rapidly growing, Ireland-based nutraceutical company best known for the Viviscal hair-growth brand, selling globally across retail, web, social and call-center channels. Faced with fragmented customer data and a standalone survey tool, the company needed a 360-degree view of customers, better insight to target marketing, and simpler cross-channel ways for customers to give and receive information.

Lifes2good implemented Clicktools integrated with Salesforce, replacing siloed surveys with dynamic, conditional online forms (customer analysis, order capture) and streamlined customer journeys, plus eLearning for professional customers. Centralized feedback and richer profiles enabled targeted, personalized nurtures through long product cycles, improved the online buying experience and increased customer engagement and loyalty.

Lifes2good.com

Gareth Rogann

CTO