Case Study: ICON plc achieves faster, lower-cost clinical study surveys with ClickTools

ICON plc centralizes clinical study surveys across 39 countries with ClickTools

ICON plc, a global provider of outsourced development services to the pharmaceutical industry, faced a costly and time-consuming process for conducting clinical study surveys with medical doctors across 39 countries. Their challenge involved relying on multilingual staff to administer phone and fax questionnaires, followed by manual data entry into spreadsheets. ICON partnered with ClickTools, a cloud-based survey and feedback solution, to automate this process.

ClickTools implemented a solution that allowed ICON to email secure survey links to doctors and automatically sync responses directly into Salesforce. This centralized the process, eliminating the need for local representatives and manual data entry. The results for ICON included reduced headcount, faster turnaround times, and significantly increased overall efficiency, providing built-in analytics and global visibility.

ICON plc