Case Study: FusionStorm achieves rapid Salesforce-integrated customer satisfaction insights with ClickTools

FusionStorm launches customer satisfaction surveys in 2 weeks with ClickTools

FusionStorm, a nationally recognized IT solutions provider, needed to move beyond guesswork to accurately understand satisfaction across its 1,200 customers. They sought an integrated survey program to capture feedback, identify advocates and issues, and drive improvements. They selected Clicktools for this initiative due to its Salesforce integration and advanced survey logic.

Using Clicktools, FusionStorm launched a branded customer satisfaction survey program within two weeks. Surveys sent at project close feed results directly into Salesforce, where low scores trigger personal follow-up and high scores identify candidates for success stories. The Clicktools solution delivered actionable, real-time insights that improved customer recovery, informed process changes, and increased internal engagement, leading to an expansion of the program into marketing.

FusionStorm