Case Study: Windstream Enterprise achieves double-digit lift in shopping and engagement through rapid issue identification and resolution with Clicktale

Windstream - Customer Case Study

Windstream Communications, a Fortune 500 telecom provider serving consumers and businesses, needed to improve its digital shopping experience in highly competitive markets. Their analytics team found sequential hypothesis testing too slow to pinpoint why customers weren’t converting, and sought a faster, more accurate way to diagnose friction in the customer journey.

By integrating Clicktale with Adobe Analytics, Windstream quickly compared purchaser and non-purchaser behavior with heatmaps and session replays, uncovering that non-purchasers didn’t scroll to see product offers and revealing a cart bug that emptied carts at login. The team redesigned the page to surface product benefits and fixed the technical issue, producing a smoother checkout flow and double-digit lifts in shopping and engagement metrics within days.

Windstream Enterprise

Jeffrey Franzetti

Sr. Principal, Marketing