Case Study: Spencers Solicitors achieves 55% increase in enquiry conversions and 17% bounce-rate reduction with ClickTale

Spencers Solicitors - Customer Case Study

Spencers Solicitors, a UK personal-injury firm, needed to make their “Enquire Online” process easier to find and complete: the Claim Enquiry page suffered a very high bounce rate and low form interaction and conversions. Using ClickTale session recordings and form analytics, Latitude diagnosed that the form blended into the page, accreditation logos were buried, and long copy was being ignored.

Latitude and ClickTale implemented targeted changes—larger, more visible CTA copy and color, a darker form background, relocated accreditation logos, and concise bullet-point USPs—making the form more prominent and trustworthy. The result: enquiries submitted rose by 55%, bounce rate on the page fell by 17% as a landing page, and average visit duration increased by 39%.

Spencers Solicitors