Case Study: Allianz Direct (Allianz Greece) increases conversions 3–4% and boosts retention 15% with ClickTale Psychological Analytics

Psychology insights lead to smarter digital sales strategy

Allianz Direct (Allianz Greece’s online direct channel for car and motor insurance) faced a steep drop-off on its Policy Options page: over 60% of visitors abandoned the flow and just 2% purchased. The company also needed to boost overall profitability by steering “Profitable” customers toward purchase while discouraging “Non‑profitable” ones, but the complex options table and varied customer mindsets hid the behavioral signals needed to act.

Using Clicktale Psychological Analytics, Allianz Direct mapped visitors’ digital body language and identified “Focused” (goal‑oriented) and “Disoriented” mindsets, then simplified the options table, moved free-coverage details to side banners, and adjusted pricing for Non‑profitable segments. These changes produced quick gains — a 15% increase in retention from the Policy Options page to the next step and a 3–4% lift in conversions — while reducing conversions from less profitable customers and enabling ongoing segment-specific experiences.

Allianz

Julie Panagou

Market Management & Communications Manager