Case Study: Panogames.com achieves deeper user insight and improved homepage engagement with ClickTale

Panogames.com - Customer Case Study

Panogames.com is a videogame showcase and discovery site that uses immersive 3D screenshots to help buyers experience titles from partners like Atari and THQ. After a site redesign, founder Johnny Vaccaro needed to understand how the changes affected user behavior—what visitors saw, where they scrolled, and whether key banners and reviews were being noticed.

Panogames implemented Clicktale recordings focused on the homepage to replace traditional usability testing. The reports revealed that few users scrolled to the page bottom and most skimmed images and titles rather than reading reviews, so Vaccaro adjusted banners, content and graphics accordingly. Clicktale’s session plays and referrer data gave clear, actionable insights, and Vaccaro calls it an “advanced usability testing tool” he would recommend.