Case Study: OpinionLab achieves actionable insights from customer feedback with ClickTale

OpinionLab - Customer Case Study

Clicktale is an enterprise experience‑management platform that helps teams understand customer behavior across web, mobile and apps. Faced with the challenge of turning Voice of Customer feedback into actionable insight, organizations need to know not just what users say but why they struggle on specific pages and across sessions so they can remove friction and improve conversions.

A two‑way integration with OpinionLab links survey submissions to Clicktale session replays, heatmaps, funnel and form analytics, and flexible segmentation (including NPS and rating breakdowns). By replaying exact sessions—captured via an Event‑Triggered Recorder—teams rapidly identify root causes, prioritize fixes, increase online conversions, reduce support costs, and align stakeholders around real user experience.

OpinionLab