Case Study: Médecins du Monde achieves 52.6% donation uplift (conversion 12.03%→18.36%) with ClickTale

Médecins du Monde - Customer Case Study

Médecins du Monde partnered with ClickTale and Visiplus to tackle a low-performing online donation page: the form had a 12.03% conversion rate, over 63% of visitors left without interacting, and many abandoned mid-form—signaling the form was too long or unclear.

Using ClickTale Form Analytics (Conversion, Drop and Time reports) the team pinpointed problem fields and long interaction times, then redesigned the page and form—adding an empathetic background, clear UVP and contact info, splitting and simplifying fields into three steps, and improving the submit button and trust elements. The changes raised conversion to 18.36% (+52.6%) and increased monthly donations from €30,000 to €45,780.

Médecins du Monde