Case Study: Hello bank! boosts completed registrations 51% and product engagement 89% with ClickTale

Hello bank - Customer Case Study

Hello bank!, the digital retail arm of BNP Paribas Fortis, needed to win and retain Gen Y/Z customers whose banking lives are entirely online. As a paperless, direct bank, its web and mobile touchpoints are the sole “face” of the brand, and rising competition from wallets, payment platforms and peer‑to‑peer services made optimizing the offering pages and enrollment funnel essential to growth.

Hello bank! added Clicktale to its analytics stack (integrated with Adobe tools) to get page‑level insight via heatmaps, session replays and form analytics. Those insights drove a redesign of the offering page into product cards, fixes to social‑connect and enrollment flow issues, and ongoing testing with Clicktale consultants. Results included a 51% increase in completed registrations, a 44% lift in click‑through on the first enrollment step, an 89% rise in product interactions, lower offering‑page exits and analytics that meet strict financial security and privacy requirements.

Hello bank

Xavier Latte

Head of Performance Management