Case Study: Belron (world’s largest vehicle glass repair & replacement company) achieves 12% online conversion increase with ClickTale Customer Experience Analytics

Belron - Customer Case Study

Belron, the world’s largest dedicated vehicle glass repair and replacement company (brands include Autoglass, Carglass and Safelite), operates in 35 countries with over 25,000 employees. After a major funnel redesign, traditional A/B testing showed no improvement in conversion and the team needed deeper, real-user insight to find why visitors were dropping out.

Belron implemented ClickTale Customer Experience Analytics to record sessions, view heatmaps and analyze form behavior in real time, which uncovered browser issues, a hidden call-to-action and that a long form should be split into two pages. Within three months these fixes drove a 12% increase in online conversion, a 5.5% rise in customer satisfaction, a 3% lift in post-online conversions, reduced call handling and better overall user experience.

Belron