Case Study: ZEE5 achieves a 60% CTR boost with CleverTap

World’s largest streaming platform for South Asian content used ‘Best Time’ for 60% uplift in their campaign CTR

ZEE5, the world’s largest streaming platform for South Asian content, needed a more efficient way to manage global user engagement across time zones, devices, and languages. Its team also lacked built-in analytics and an easy way to build lifecycle campaigns, making it difficult to measure performance and personalize outreach at scale. CleverTap was chosen as the all-in-one engagement platform to address these challenges.

CleverTap implemented automated segmentation, journey automation, funnel analytics, A/B testing, and its best send time feature so ZEE5 could run single campaigns across regions and optimize delivery for each user. The impact was strong: CleverTap helped deliver a 60% boost in CTR, a 20% increase in in-app conversion rate, and an 8% lift in CTR for recurring campaigns versus control.

ZEE5

Jasmeet Bedi

Assistant Manager