Case Study: Tradeling achieves 2x order growth and higher engagement with CleverTap

Tradeling’s Playbook for 2X Growth with CleverTap

Tradeling, the MENA region’s leading B2B marketplace, moved to an app-first strategy but faced impersonal, generic communications, poor contextual follow-up (e.g., add-to-cart messaging), slow manual list workflows, and limited lifecycle engagement, recommendation and automation capabilities.

By adopting CleverTap’s all‑in‑one platform—using Liquid Tags for real‑time personalization, granular segmentation, web pop‑ups, richer emails and automated journeys—Tradeling delivered more contextual, timely campaigns and faster ops. In six months this drove a 3.7x lift in push CTR, ~4,000 new app users monthly via web pop‑ups, a 57% increase in email conversions and a 2x increase in orders from automated journeys.

Tradeling

Safvan Vali

Director of Marketing