Case Study: The Hindu achieves higher subscriber lifetime value with CleverTap

The Hindu Boosts Subscriber Lifetime Value with Data-driven Engagement, Powered by CleverTap

The Hindu, a long-established Indian news brand with a growing digital audience across its website, app, and ePaper, needed to better attract, engage, and retain readers as news consumption shifted online. Since 2021, it has used CleverTap as an all-in-one user engagement platform to understand changing reader behavior and improve subscriber lifetime value.

With CleverTap, The Hindu implemented personalized onboarding, segmented newsletters, push notifications, webinar reminders, and renewal journeys across the subscriber lifecycle. The results included a 39% increase in average page views per user, a 16% increase in monthly active subscribers, a 74% boost in users returning within 30 minutes of message-open, a 50% rise in open rates for personalized content, and 5X more webinar registrations.

The Hindu

Ashok Subramanian P

Digital Head – Subscriptions & Marketing