Case Study: Tata CLiQ achieves a 159% revenue boost with CleverTap

Tata CLiQ Luxury Bags a Massive 159% Boost in Revenue Via Multi-Channel Engagement

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, wanted to improve retention and deliver a more seamless omnichannel shopping experience for high-consideration luxury purchases. Before working with CleverTap, campaign turnaround times were slow, user intent was hard to capture in real time, and scaling personalized engagement across channels was a challenge.

CleverTap implemented its customer engagement and analytics platform, including TesseractDB, custom events, omnichannel campaigns, A/B testing, RFM analysis, and Lifecycle Optimizer. This helped Tata CLiQ Luxury respond faster with personalized messages across email, SMS, push, pop-ups, and native channels, resulting in an average 150% boost in click-through rate and a 159% increase in revenue from messaging channels.

Tata CLiQ

Mansi Verma

Head of Retention Marketing