Case Study: Swan achieves increased retention by reactivating dormant users with CleverTap

Swan orchestrates a highly effective User reactivation campaign with CleverTap

Swan, a leading UAE app for grocery delivery and home services, needed to keep users who downloaded the app coming back to transact. Reactivating dormant users required precise user segmentation, compelling incentives and copy, optimal timing and channel choice, and robust measurement to isolate the effects of message, channel and timing.

Using CleverTap’s smart segmentation, A/B testing of creatives, personalized email and push campaigns, and cohort-level analytics, Swan ran targeted reactivation campaigns and iterated quickly. The program lifted email view rates by 40%, delivered a 3% activation rate among dormant users, drove 15% of incremental orders from reactivation efforts, and improved retention across multiple cohorts.

Swan

Solomon George

Managing Director