Case Study: Streamago achieves a 49% increase in early retention with CleverTap Day 1/3/7 campaigns

Streamago realizes early success with CleverTap and increases retention by 49% with Day 1/3/7 campaigns

Streamago, a trendy live-video app popular with millennials, needed to boost early user retention in key markets like Italy and Romania by delivering localized, language-specific messaging. Their goal was to engage users during the critical first 10 days after download to increase app launches and get users hooked.

By using CleverTap’s geo-segmentation and Day 1/3/7 push campaigns to send personalized, native-language messages, Streamago saw higher engagement—longer sessions and more app launches—an 11% increase in click-through rates and a 49% lift in retention in the first 10 days.

Streamago

Daniele Calabrese

Co-founder and CEO