Case Study: BookMyShow achieves 2x user engagement and 5x CTRs with CleverTap

Online Entertainment Ticketing Giant BookMyShow sees Multi Fold Increase in User Engagement with CleverTap

BookMyShow, India’s leading online entertainment ticketing platform with 50M+ app downloads and over 10M tickets sold monthly across 650+ cities, faced the challenge of engaging a largely mobile user base (75% of transactions) at scale. The marketing team needed real‑time insights and deep user-level analytics to personalize promotions, improve click-through rates, and drive higher engagement across dozens of entertainment options.

Using CleverTap’s real‑time analytics and live user segments, BookMyShow began targeting users based on behavior (e.g., trailer views, past purchases), pivoting send times to when users are most active, and sending personalized, triggered messages. The result: a 5x increase in CTRs on personalized push campaigns, a 2x lift in overall engagement, and more effective, data-driven promotional campaigns.

BookMyShow

Manish V. Dhanwani

AGM Marketing