Case Study: Fandango Latin America achieves 7% revenue uplift and 5% engagement boost with CleverTap

Movie Ticketing Giant Fandango Latin America Used Segmentation to Drive Rapid Growth

Fandango Latin America, the fast-growing LATAM arm of NBCUniversal’s Fandango (part of a network serving 36 million monthly moviegoers), expanded rapidly—adding screens by 92% in one year and supporting over 6 million users—but faced challenges retaining users acquired via paid campaigns, understanding cross-device journeys, and personalizing outreach at scale to prevent churn.

By adopting CleverTap as a single source of truth, Fandango LATAM automated real-time segmentation and multi-channel Journeys to send behavior- and preference-driven push, email, and web messages. The result: personalized engagement campaigns lifted revenue by 7% and engagement by 5%, with segmentation-led initiatives producing steady 2–5% engagement gains while enabling scalable omnichannel marketing.

Fandango Latin America

Inma Cañadas

VP of Marketing