Case Study: Hotstar achieves record 10.3M concurrent users and 3x CTRs with CleverTap

Leading Online Video Streaming App Hotstar Scales User Engagement to Record-Breaking 10.3M Concurrent Users

Hotstar, India’s largest premium streaming platform with more than 350 million users and 100,000+ hours of content, depends heavily on big-ticket sports events for acquisition. To retain viewers beyond sports seasons and move freemium users into paid subscribers, Hotstar needed to personalize experiences and monetize at scale across 300M+ user profiles — a major challenge for product and growth teams.

CleverTap’s data-driven marketing suite delivered push notifications at scale (100M+ messages in minutes) and supported Hotstar’s record 10.3M concurrent users during the IPL. Using Flows, RFM segmentation, Pivots, live user segmentation, cohort analysis and localized campaigns, Hotstar pinpointed friction, optimized send times and tailored content — achieving 3x CTRs and a 12% lift in engagement and average watch time while improving churn prediction and conversion.

Hotstar

Mihir Shah

VP of Product & Marketing Growth