Case Study: Kitabisa.com achieves 30% week-over-week retention and 2x donations per user with CleverTap

Kitabisa Maximizes CLTV by Improving the User Journey & Conversions

Kitabisa is an Indonesia-based online fundraising platform (founded 2014) that connects donors with causes and has grown to 2.3M users who’ve raised over IDR 721 billion. Despite strong transaction volume, the team faced steep early drop-off—over 50% between install and onboarding—and needed to improve first-time user activation, scale marketing automation, and boost retention and lifetime value.

Using CleverTap’s funnels, cohorts, automated segmentation and Journeys, Kitabisa identified friction points, delivered timely in-app notifications and omnichannel campaigns, and reduced reliance on engineering. The program drove measurable gains—about 30% week-over-week retention and a twofold increase in donations per user—while improving engagement, lowering churn and increasing LTV.

Kitabisa.com

Maria Rara

Product Manager