Case Study: Ixigo achieves a 54% open rate with CleverTap

India’s Premium Travel Platform ixigo Achieved an Open Rate of 54% Using CleverTap’s Email Campaigns

Ixigo, India’s go-to travel platform, needed a better way to onboard new users, improve engagement, and drive repeat transactions after download. With users easily dropping off in a crowded travel-app market, Ixigo turned to CleverTap and its campaign tools to create a more personalized, consistent experience across email and app touchpoints.

CleverTap helped Ixigo launch targeted “Welcome new users” campaigns, use built-in email templates, and analyze user behavior with Flows and Funnels to identify drop-offs and optimize journeys. The result was a 54% open rate on the onboarding campaign and a 3% click-through rate from email templates, showing stronger engagement and improved conversion through CleverTap.

Ixigo

Himanshu Periwal

Vice President - Growth