Case Study: ICICI Prudential Life Insurance achieves stronger customer engagement and conversion growth with CleverTap

ICICI Prudential Life Insurance Strengthens Customer Engagement Through Its Mobile App

ICICI Prudential Life Insurance needed a better way to deepen customer relationships through its mobile app while making interactions more relevant, timely, and seamless across the policy lifecycle. To support this challenge, the company used CleverTap’s all-in-one engagement platform to turn customer data and in-app behavior into targeted, personalized communication.

With CleverTap, ICICI Prudential Life Insurance built segmented campaigns, personalized product recommendations, timely renewal and action reminders, and occasion-based offers, while continuously optimizing messages through A/B and split testing. The results included a 133% increase in impressions, a 90% uplift in customer clicks from segment-based push notifications, a 121% increase in total customer clicks across channels, and 38% QoQ growth in new business in Q4-FY2025.

ICICI Prudential Life Insurance

Ganessan Soundiram

Chief Technology Officer