Case Study: YouNow achieves a 22% increase in weekly average users with CleverTap

How YouNow built a Holistic Communications Strategy to Engage with Millions of Community Members

YouNow is a live-streaming social platform with over 50 million registered users focused on community-driven content. They struggled with fragmented tooling—four different automation platforms—plus rising integration costs, no clear visibility into campaign performance (open and click rates), and an inability to iterate on campaigns without engineering help, which led to wasted sends to inactive users.

By adopting CleverTap’s engagement toolkit YouNow built multi-channel Journeys (email and push), multi-language personalization, and behavior-based segmentation, enabling marketers to preview and edit campaigns without developer support. The result: a 22% month-over-month increase in weekly average users, higher engagement and improved open and click-through rates, and more efficient, targeted communications that boost marketing ROI.

YouNow

Rory Geoghegan

Head of Product