Case Study: WinZO achieves 40% higher retention through real-time personalization with CleverTap

How WinZO Acts on Real-time Data Insights to Revolutionize Mobile Gaming

WinZO is India’s largest mobile social gaming platform, with over 100 million users and billions of monthly micro-transactions. Facing a fast-moving market where first-day signals predict long-term value, WinZO needed to capture and act on real-time user data to reduce churn, boost retention and personalize in-app incentives across diverse regional audiences.

By integrating CleverTap, WinZO built real-time user segmentation, analytics, and multi-channel messaging (push, in-app, email) to trigger personalized recommendations and timely interventions. That agility allowed WinZO to optimize incentives and campaigns on the fly, driving a roughly 40% improvement in retention and stronger monetization while supporting plans to expand its user base and product offerings.

WinZO

Angad Sehdev

Head of Product