Case Study: Central Square Foundation boosts parent engagement for early childhood development with CleverTap

How We Support Early Childhood Development with the Top Parent App

Central Square Foundation (CSF), a nonprofit focused on improving school education in India, launched Top Parent to address a major challenge: early childhood development (0–8 years) is widely neglected and many parents—especially in low-resource communities—feel ill-equipped to support learning at home. CSF needed a technology solution that could reach low-end smartphones, engage parents, and help children build readiness for school while bridging gaps in parent knowledge and involvement.

Top Parent is a lightweight PWA/Android app that combines parent-facing guidance, child-facing learning apps, and a dashboard to track progress. By integrating CleverTap analytics, the team mapped user journeys, segmented behavior, and iterated features (for example expanding quiz categories after discovering high drop-offs), enabling more personalized engagement campaigns. Launched during COVID-19 with government endorsements, the app has improved insights into user behavior, strengthened parent involvement, and increased the team’s ability to retain and support families as they scale.

Central Square Foundation

Sashwati Banarjee

Entrepreneur in Residence