Case Study: Way.com achieves 43% conversion lift and up to $200K monthly revenue increase with CleverTap

How Way.com Increased their Conversion Rates by 43%

Way.com is a leading parking reservation platform in the US (and Toronto) that also offers dining, movie and event deals. With both a website and mobile app, their marketing and product teams needed detailed, cross-device user analytics to optimize campaigns and deliver personalized messaging—capabilities their existing analytics stack could not provide.

By adopting CleverTap’s Funnels, triggered campaigns and unified user profiles, Way.com gained real-time, end-to-end customer insights to spot drop-offs, reduce abandoned carts with deep-linked omnichannel messages, and run more targeted cohorts. The result: a 43% increase in conversion rates and as much as $200K in additional monthly revenue, plus improved retention measurement and product refinements.

Way.com

Meelad Menbari

Marketing Lead