Case Study: TMOV achieves 187% increase in user registrations with CleverTap

How Using Journeys Gave TMOV a 187% Increase in User Registrations

TMOV, a leading agribusiness logistics company in Brazil and the country’s largest marketplace for shippers, fleet owners, agents, and truck owners, needed a complete CRM solution to better understand user behavior, improve app onboarding, and increase product adoption. To support these goals, TMOV looked for a mobile-first platform that could combine analytics and engagement across the customer journey.

CleverTap implemented automated journeys and segmentation for TMOV, including registration reminders, onboarding, cart abandonment, and referral campaigns across push, SMS, in-app, email, and deep links. With CleverTap, TMOV achieved a 187% increase in registration conversion, a 55% rise in DAUs, and a 16% conversion rate on its refer-a-friend journey.

TMOV

Brian Bittencourt

Head of Growth and Marketing