Case Study: Unifynd boosts coupon conversion from 5% to 83% and achieves a 44% sales lift with CleverTap

How Unifynd Boosted Offline Coupon Conversion From 5% to 83% Using Contextual Communication

Unifynd is an Indian enterprise SaaS retail‑tech company that helps brands orchestrate the end‑to‑end customer journey across offline and online channels. They faced fragmented data across multiple touchpoints, lacked actionable insights and automated marketing to personalize in‑mall experiences, and struggled with very low coupon redemption rates (under 5%)—all of which limited footfall conversion and sales.

By partnering with CleverTap for real‑time analytics, journey orchestration and audience segmentation across web, mobile, WhatsApp and kiosks, Unifynd launched personalized, contextual coupon campaigns and automated customer journeys. The result: coupon conversion jumped to 83%, sales rose 44% in one month, and malls using Unifynd drove roughly $13M in sales while rapidly converting long‑unsold inventory.

Unifynd

Jash Choraria

Co-founder