Case Study: Ultrahuman achieves 3x boost in organic conversions with CleverTap

How Ultrahuman Tripled Organic Conversions With Data-Driven, Digital Storytelling

Ultrahuman, founded in 2019 by Mohit Kumar and Vatsal Singhal, is a content-first wellness app that uses biofeedback and personalization to improve fitness, mental health, performance and recovery. As an early-stage startup they needed to find product–market fit, lift install-to-subscription conversions, and minimize total cost of ownership while managing integrations and a small team.

They adopted CleverTap for Startups to centralize analytics, segmentation and omnichannel engagement, using automated journeys, personalized push and email campaigns, and re-engagement flows to onboard users and surface relevant content. These data-driven, personalized campaigns reduced tool sprawl, improved adoption and retention, and delivered a 3x increase in organic conversions.

Ultrahuman

Vatsal Singhal

Founder