Case Study: Trade Hounds achieves up to 30% boost in push notification CTRs with CleverTap

How Trade Hounds Saw a 30% Boost in CTRs for Push Notifications using Cohorts and Journeys

Trade Hounds is a mobile community for construction professionals founded in 2014 that grew to over 250,000 users after launching its app in 2019. The growth team needed a more capable, scalable engagement platform than their previous tool—one that could deliver dynamic push notifications, combine real-time analytics with multi-channel messaging, and give a holistic view of user behavior to drive acquisition and retention.

They chose CleverTap and used Journeys to orchestrate action-triggered campaigns and cohorts, funnels, and trends to analyze behavior and optimize flows, plus control-group A/B testing to measure real impact. The approach boosted key action conversion rates by 10–30% and drove up to a 30% lift in push notification CTRs while informing product and retention strategies.

Trade Hounds

Franco Iudiciani

Head of Growth