Case Study: Times of India achieves 100% subscriber growth with CleverTap

How Times of India Achieves a 100% Growth in Subscribers Through Personalization at Scale

Times of India, India’s largest-selling English daily and digital news outlet, needed a better way to understand user behavior, personalize messaging, and speed up communication in a crowded news market. Its previous analytics setup lacked deep insights into user navigation and intent, making it harder for the team to retain users, convert non-subscribers to TOI+, and keep subscribers engaged; the company turned to CleverTap for help.

CleverTap implemented scalable engagement and automation through APIs, along with Liquid Content, Linked Tags, journeys, and custom dashboards to deliver personalized, real-time campaigns at record speed. As a result, Times of India reduced manual errors, improved contextual engagement, and achieved over 100% growth in subscribers, with CleverTap helping the team respond instantly when stories went live.

Times of India

Manik Aneja

Retention Manager