Case Study: Tata CLiQ achieves 4X CTR Boost with CleverTap

How Tata CLiQ Relies on Personalization and Real-Time Communication for a 4X Boost in CTRs

Tata CLiQ, India’s fast-growing omnichannel e-commerce marketplace, needed a faster, more scalable way to run real-time retention and personalized marketing campaigns across email, push, SMS, and web. Its team struggled with slow campaign turnaround, limited scalability, and difficulty matching the right products to the right users, especially as user volume and categories expanded. CleverTap was brought in as the engagement and analytics platform to help solve these challenges.

CleverTap implemented real-time analytics, automated segmentation, psychographic targeting, cohort analysis, and personalized inaction campaigns to deliver timely, contextual messages and reduce cart abandonment. Tata CLiQ used CleverTap to personalize notifications and in-app messages with custom HTML, improving campaign efficiency and user relevance. The results were strong: Tata CLiQ achieved a 4x boost in CTRs from inaction campaigns and a 1.5x CTR boost from personalized in-app messaging, with the case study also citing a 159% increase in revenue.

Tata CLiQ

Amit Kumar

Customer Retention Manager