Case Study: STYL (mobile salon booking app) achieves 200% higher CTR and doubles conversions with CleverTap

How Styl increased their conversions by 2X

Styl is a mobile app that lets users book and pay for salon appointments in under three minutes. To become the go-to app for hair bookings, Styl needed to boost click-through and conversion rates, educate new users on Day 1, and reduce app uninstalls.

Using CleverTap’s pre-built Clever Campaigns and analytics, Styl discovered that an onboarding email sent eight hours after install with a coupon—and an “Add a Coupon” CTA—delivered the best engagement, while targeted push reminders improved repeat bookings. The campaigns drove a 200% increase in CTR, achieved 34% CTR and 46% conversion on repeat bookings, lowered uninstalls below their 38% goal, and an earnest CEO email to uninstalling users earned 81% open rates with direct feedback.

Styl

Srikanth Ch

Product & Strategy- Styl