Case Study: Streamago achieves higher mobile retention for new app users with CleverTap

How Streamago cracked the code for mobile retention for new app users

Streamago is a live video social app with over a million users that lets people broadcast spontaneous moments to friends and communities. Faced with the challenge of converting and retaining new app users, Streamago needed a retention strategy that would capture attention early with enticing, educative messaging and continue to remind users of the app’s value over time.

Using CleverTap, Streamago built a retention program grounded in fine‑grained analytics and hyper‑segmentation, enabling highly personalized, contextual messages (based on location, language, and in‑app activity). The approach delivered relevant touchpoints that kept new users engaged and returning to the app, effectively “cracking the code” on mobile retention.

Streamago