Case Study: StarQuik, a TATA enterprise, achieves 39% reduction in uninstalls and 37.5% faster conversions with CleverTap

How StarQuik Optimizes their Customer Lifecycle with Automated Segmentation

StarQuik, the TATA Group’s online grocery arm launched in 2017, offers 10,000+ products across major categories in Mumbai, Pune, Hyderabad and Bengaluru. The team needed to visualize end-to-end online and offline user journeys, improve marketing automation beyond SMS and push (including remarketing to Facebook and Google), and get analytics that would replace manual spreadsheets for decision-making.

Using CleverTap’s integrated analytics and engagement platform, StarQuik built 12 user personas with RFM and micro-segmentation by city and product category, created live segments via Bulletins, and orchestrated multi-channel campaigns (SMS, email, push) with remarketing uploads and webhook-driven loyalty rewards. Analytics features like cohorts, pivots and control groups drove better campaign decisions—resulting in a 39% reduction in uninstalls, conversions that happen 37.5% faster than industry average, 5–25% higher add-to-cart rates vs control, and a 10–35% uplift in conversions from abandoned-cart journeys.

StarQuik

Gaurav Juneja

Co-founder