Case Study: SonyLIV achieves 16% conversion lift and 25% higher CTRs with CleverTap

How SonyLIV Increased Conversions by Scaling Personalized Campaigns

SonyLIV is Sony Pictures Networks’ premium Video-on-Demand service offering movies, TV shows, live sports and original content across devices, with over 63 million app downloads. As user acquisition scaled, SonyLIV needed to personalize journeys for millions of subscribers—segmenting by viewing history, consumption patterns and in-app behavior, getting users to opt into location and push notifications, and generating real-time insights to boost engagement and lifetime value.

Partnering with CleverTap, SonyLIV implemented micro-segmentation, personalized push campaigns, mobile deep links and geolocation targeting to drive relevant content discovery and localized messaging. The solution improved onboarding and activation, increased time in-app and cross-sell opportunities, and delivered measurable uplifts: a 16% increase in conversions from automated targeted campaigns and a 25% higher CTR from geolocation-enhanced campaigns.

SonyLIV

Abhishek Joshi

Head of Marketing, Subscriptions & Content Licensing