Case Study: Ketto achieves 30% revenue growth with CleverTap

How Social Fundraising Platform Ketto Increased Revenue by 30% using CleverTap

Ketto, Asia’s most-visited crowdfunding platform, wanted a faster, more data-driven way to engage supporters, increase repeat donations, and reduce abandoned carts. As its user data grew, the team struggled to analyze and report on marketing performance quickly, so it turned to CleverTap for mobile analytics and user engagement.

By integrating CleverTap, Ketto gained real-time user insights, rich profiles, live segments, and automated scheduled/triggered campaigns to send personalized messages at the right time. The results were strong: repeat purchases rose from 6% to 19% and revenue increased by 30% as CleverTap helped Ketto reengage users and recover abandoned carts.

Ketto

Zaheer Adenwala

Co-Founder & CTO