Case Study: Simpl boosts operational efficiency and reduces errors by automating user engagement with CleverTap

How Simpl Boosts Operational Efficiency and Reduces Errors by Automating Engagement

Simpl is India’s fastest-growing checkout payment network, serving 23,000+ merchants and 25 million users across grocery, medicine, travel and lifestyle. As Simpl scaled, its in-house campaign tool couldn’t keep up: the team needed robust behavioral segmentation, automated journeys, and faster, error-free campaign launches to improve retention, transaction volume and other growth KPIs.

Simpl adopted CleverTap’s all-in-one engagement platform, using APIs, RFM-based segments and conditional journey logic to personalize onboarding, reactivation and lifecycle campaigns and ensure users progress only when goals are met. The automation cut campaign setup time, reduced human errors, and materially improved operational efficiency—helping Simpl scale targeted engagement and accelerate execution compared with its internal dashboard.

Simpl

Devyani Saxena

Growth Product Manager